NBCU BLUPRINT BRAND-CENTRIC SHOW DESIGN

Instituted a new brand system across Bluprint's digital video product line. Led show design where set, on-screen graphics, and brand identity were conceived and executed as one integrated experience. Built and led creative teams across photography, motion design, editing, and production design. Pitched brand direction concepts for individual shows to C-suite leadership, aligning creative execution with executive strategy across a period of rapid scaling.