WHAT ATTENTION MAGNET IS
Attention Magnet is Suzanne Heintz — a Creative Director whose first move is always the idea. The practice designs installations, activations, and immersive environments, and directs the brand-driven content that lives inside them. Work you don't watch. Work you walk into.
Experiential work takes four disciplines in one head: spatial design, brand storytelling, motion + video content, and interactive tech. Most senior creatives in this space bring two or three. Attention Magnet brings all four, plus a fresh Master's in interactive design and physical computing from NYU's ITP.
WHAT ATTENTION MAGNET DOES
Concept, creative direction, and design for brand activations, immersive brand environments, interactive installations, experiential retail, and cultural/museum work — plus creative direction for the brand-driven content that lives inside branded environments (LED walls, projection, architectural media). Full ownership from strategy to install, or targeted collaboration inside larger agency and production teams.
Comfortable presenting concepts and pitching creative direction at every level, from cross-functional teams to C-suite leadership.
THE TRACK RECORD
Seven immersive production studios (four New York, three London) designed and delivered end-to-end for Peloton as Senior Director of Global Production Design. Brand-centric show design at NBCU's Bluprint — where set, on-screen graphics, and show identity were conceived and executed as one integrated system across 3,000+ hours of branded content, scaled through a 500% increase in production output. A rebrand across twelve channels at STARZ.
Current consulting on brand-fit content direction for a major financial institution's architectural LED installation. And now "SHEEPLE'S COURT" — Winner of the Best Interactive Experience Award at the Future of NYC Design Awards 2026. An immersive installation about herd mentality, where visitors walk through a corridor of motion-tracked digital sheep that judge them in real time for doing nothing but being there.
Alongside the professional practice, Suzanne is a photographer and filmmaker whose long-running "PLAYING HOUSE PROJECT" earned global press and a feature documentary streaming on Amazon Prime. Cultural inquiry — identity, self, and social judgment — has been the through-line across her personal work and now runs directly into the experiential work. Unconventional ideas, arresting aesthetics, real substance underneath.
HOW ATTENTION MAGNET WORKS
Direct client relationships or agency subcontract. Creative direction and design ownership from concept through install; specialized fabrication, engineering, and production scale through vetted collaborators. Based in Manhattan.
Experiential Design that earns its space.
Creative Direction | Team Leadership | Interactive Media & Technology | Experiential Design | Spatial Storytelling | Spatial Design | Production Design | Visual Narrative | AR & XR Development | Brand Experience | Brand Activation | Immersive Installation | Video Production | Set Design | Motion Design | Photography